For this project, we had to create a company based on the current real world market. After several researches about the decorative lighting industry, I decided to reach a low-price product, that would have good design, but simple materials. My product would also have organic forms, with a modular connection. In this way, the customer would have fun with the puzzle ìDo-It-Yourselfî, and it would became a part of the purpose of the product.
Other goals and objectives for my company would be: Increase the selling space by 15% in 3 years, Improve production efficiency by 5% per year and Invest additional 5% per year on marketing in coming 3 years.